The More cigarettes brand was first introduced in 1975 in the United States by R.J. Reynolds Tobacco Company, the second largest American tobacco company. More cigarettes became the first success of the 120 mm format. They filled the niche between cigars and cigarettes. Thanks to the brown paper, “Sea” cigarettes resembled a cigar and were stronger than existing cigarettes at that time.
Producer. In May 1999, the Japanese tobacco company Japan Tobacco Inc. bought the business of the American R.J. Reynolds Tobacco Company outside the United States. Since then, well-known brands, among them “More” cigarettes, have become the property of the Japanese company, which has become the third largest tobacco company in the world.
The share of sales of Japan Tobacco International (JTI) in the market is approximately 35%, which makes it the largest manufacturer of tobacco products. The company’s management was not content with a small share of stable sales of 120 mm cigarettes and significantly expanded the composition of the brand’s range.
Types of More cigarettes. At the moment, the brand includes all varieties of popular cigarette formats. Analyzing the brand’s products, we can say that the company’s task is not so much to gain a significant market share, as to indicate the presence of the brand in popular segments. It should be noted that the line of the brand “Sea” is heterogeneous in quality. If 120 mm More cigarettes can still be attributed to the category above average, then regarding the rest of the products – the issue is controversial. In any case, it is cheap, even in comparison with the “Sea” 120mm.
Types of More cigarettes. With regard to names, everything happens according to the classical scheme. The color scheme of the pack in red, blue and gray colors indicate the strength of tobacco. The names are also appropriate: Red, Blue and Silver. To specify the format of Slims, the phrase Cruise Compact is used (analogous to Nano and Demi in other brands).
The full list looks like this: More 120 Red and Menthol; More by LD Red, Blue and Silver; More Blue (King Size size, Super Slims thickness); More Superslims Blue (100mm); More by LD Cruise Compact Red and Blue.