Sooner or later, a smoking person has a strong desire to find the strongest cigarettes. The person becomes little affected by usual cigarettes, and further starts searching new sensations. All styles of Viceroy cigarettes were changed to a more modern packaging, without changes in the tobacco mixture. As you know the brand name has a royal origin. Historically, Weiss was a royal representative who governs a country or province, on behalf of or as a monarch. And the word itself comes from the French “Return on Investment”, i.e. king. This is a favorite brand, justifying its royal origin and its production is the leader in many technologies in the field of tobacco industry. On the package, there is an inscription: “Your VICEROY, selected tobacco, is made with knowledge of the matter, filled with taste.”
Target audience of Viceroy cigarettes is a young smoker. The manufacturer of the cigarette brand Viceroy regularly conducts promotional campaigns, in which everyone can participate who loves this brand of cigarettes. In June 2009, the British American Tobacco had remarketed the Viceroy cigarettes in the package with a new design. The sales of updated cigarettes began to grow worldwide. Nowadays, Viceroy cigarettes are successfully marketed in Australia. Before making a decision to relaunch, the British American Tobacco has studied consumer preferences in six company markets. The result of the study became a new design for the packs of Viceroy, which its consumers chose.
What are Viceroy cigarettes? Viceroy is the leading brand of British American Tobacco, from the category of cheap cigarettes. The name of the cigarette brand Viceroy was received owing to the representative of the royal dynasty, after which they were named. Being translated, this word means “Profitability of investments”. In 1952, Viceroy became the first brand, in which filters were used, this technology had created an industrial ovary standard. In 1990, Vice Viceroy Box Kings and Lights Box Kings were presented to the American market, which were followed by Viceroy Ultra and Ultra 100 in 1992, and the New Viceroy 100 and Viceroy menthol in 2000.